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Matthew Capala is an award-winning digital marketer, Internet entrepreneur, speaker, consultant, blogger and author on the
topics of search engine marketing, Internet entrepreneurship and multichannel marketing.
Matthew specializes in online business model redesign to help his clients achieve better ROI and more website traffic
through integrated online marketing strategy, including: search engine marketing, search engine optimization, social
media, mobile marketing, website monetization solutions, and blogging.
Experience
Matthew’s over 8 years of experience in various digital media and marketing roles ranges from managing Fortune 500 digital
marketing campaigns at top ad agencies and advising senior executives and small businesses on digital strategy to building
Internet brands and businesses. Currently, Matthew works as Managing Partner at Mixed Digital, a digital strategy and
online marketing firm.
In his current role, Matthew advises entrepreneurs, small businesses, emerging dot-com companies and global organizations on
how to generate more website traffic and convert it to buyers and leads quickly and efficiently by identifying and
implementing the most effective digital marketing strategies. To learn more how Mixed Digital can help your organization, visit
MixedDigital.com.
Throughout his career, Matthew managed search engine marketing (SEM), search engine optimization (SEO), social and
mobile marketing programs for global brands, including Dell, Prudential, LG Electronics, Boehringer Ingelheim, Four
Seasons, Allergan, Sotheby’s, Hilfiger, and K12. He also managed top-level relationships and multimillion dollar digital
media buys with global digital media platforms, including Google, Yahoo!, Facebook, YouTube, Twitter and Bing, among
others.
He has held various marketing and digital media roles with a wide range of global organizations, including WPP, Mindshare,
Mediacom, Mattel, the Associated Press (AP Digital), Zeta Interactive, Acronym Media, EyeCatcher Digital, and
Mixed Digital.
Matthew has passion for building online brands and businesses, as well as working with entrepreneurs to help them bring
their ideas to market. To that end, he founded Zeit Media, a digital marketing solutions and media investment company that
manages a portfolio of digital assets and helps its clients achieve better ROI through integrated digital strategy.
Education, Awards & Certification
Matthew has three advanced degrees, including an MBA in Marketing from Baruch College, Zicklin School of Business in
NY (Class of 2008), a Masters of Arts in Mass Media and American Studies, and a Bachelors of Arts in International
Relations granted by University of Lodz.
The Direct Marketing Association awarded Matthew with the Most Creative Marketing Strategy (ECHO Competition, 2007).
In 2006, Matthew obtained advanced certificate in "Contemporary American Business Practices" from Baruch College. He is
also Google Certified Adwords Professional, and Six Sigma practitioner.
Books & Publishing
Matthew is author of the forthcoming book "Search Engine Marketing Decoded: Revealing the Secrets of Effective Pay-
Per-Click Strategies" (Zeit Media, 2012) The book will be avilable in June 2012. To pre-order, visit SEMDecoded.com.
Matthew is also co-author of “E-Marketing In-a-Box: How to Attract, Retain, and Monetize your Web Site Customers” e-
book (Zeit Media, 2008), and he is currently working on the 2nd, expanded edition including additional chapters on Social and
Mobile Marketing. "E-Marketing In-a-Box" book was recently featured on Media City at Time Warner Channel 74 (NYC TV). You
can get a copy of the book at www.eMarketingInaBox.com.
Matthew is a contributing editor to a number of major trade journals and associations.
Blog
Matthew is also the owner and editor of SearchDecoder.com, a search engine marketing blog, where, in an easy-to-understand
way, he 'decodes' the industry’s best practices of driving more clicks to your website through search engine marketing.
Speaking & Training
Matthew is a speaker on the topics of digital marketing, search engine marketing, and Entrepreneurship. He also made several
appearances as a guest lecturer in MBA classes at Baruch College, Zicklin School of Business.
Upcoming speaking engagements:
- February 28, Speaker on multichannel marketing at Great Ideas at C-Level Summit in Miami (eragreatideas.org)
- February 24, Panelist on the topic of career development at CareerFest 2012, Baruch College
Contact
Matthew@ZeitMedia.com
topics of search engine marketing, Internet entrepreneurship and multichannel marketing.
Matthew specializes in online business model redesign to help his clients achieve better ROI and more website traffic
through integrated online marketing strategy, including: search engine marketing, search engine optimization, social
media, mobile marketing, website monetization solutions, and blogging.
Experience
Matthew’s over 8 years of experience in various digital media and marketing roles ranges from managing Fortune 500 digital
marketing campaigns at top ad agencies and advising senior executives and small businesses on digital strategy to building
Internet brands and businesses. Currently, Matthew works as Managing Partner at Mixed Digital, a digital strategy and
online marketing firm.
In his current role, Matthew advises entrepreneurs, small businesses, emerging dot-com companies and global organizations on
how to generate more website traffic and convert it to buyers and leads quickly and efficiently by identifying and
implementing the most effective digital marketing strategies. To learn more how Mixed Digital can help your organization, visit
MixedDigital.com.
Throughout his career, Matthew managed search engine marketing (SEM), search engine optimization (SEO), social and
mobile marketing programs for global brands, including Dell, Prudential, LG Electronics, Boehringer Ingelheim, Four
Seasons, Allergan, Sotheby’s, Hilfiger, and K12. He also managed top-level relationships and multimillion dollar digital
media buys with global digital media platforms, including Google, Yahoo!, Facebook, YouTube, Twitter and Bing, among
others.
He has held various marketing and digital media roles with a wide range of global organizations, including WPP, Mindshare,
Mediacom, Mattel, the Associated Press (AP Digital), Zeta Interactive, Acronym Media, EyeCatcher Digital, and
Mixed Digital.
Matthew has passion for building online brands and businesses, as well as working with entrepreneurs to help them bring
their ideas to market. To that end, he founded Zeit Media, a digital marketing solutions and media investment company that
manages a portfolio of digital assets and helps its clients achieve better ROI through integrated digital strategy.
Education, Awards & Certification
Matthew has three advanced degrees, including an MBA in Marketing from Baruch College, Zicklin School of Business in
NY (Class of 2008), a Masters of Arts in Mass Media and American Studies, and a Bachelors of Arts in International
Relations granted by University of Lodz.
The Direct Marketing Association awarded Matthew with the Most Creative Marketing Strategy (ECHO Competition, 2007).
In 2006, Matthew obtained advanced certificate in "Contemporary American Business Practices" from Baruch College. He is
also Google Certified Adwords Professional, and Six Sigma practitioner.
Books & Publishing
Matthew is author of the forthcoming book "Search Engine Marketing Decoded: Revealing the Secrets of Effective Pay-
Per-Click Strategies" (Zeit Media, 2012) The book will be avilable in June 2012. To pre-order, visit SEMDecoded.com.
Matthew is also co-author of “E-Marketing In-a-Box: How to Attract, Retain, and Monetize your Web Site Customers” e-
book (Zeit Media, 2008), and he is currently working on the 2nd, expanded edition including additional chapters on Social and
Mobile Marketing. "E-Marketing In-a-Box" book was recently featured on Media City at Time Warner Channel 74 (NYC TV). You
can get a copy of the book at www.eMarketingInaBox.com.
Matthew is a contributing editor to a number of major trade journals and associations.
Blog
Matthew is also the owner and editor of SearchDecoder.com, a search engine marketing blog, where, in an easy-to-understand
way, he 'decodes' the industry’s best practices of driving more clicks to your website through search engine marketing.
Speaking & Training
Matthew is a speaker on the topics of digital marketing, search engine marketing, and Entrepreneurship. He also made several
appearances as a guest lecturer in MBA classes at Baruch College, Zicklin School of Business.
Upcoming speaking engagements:
- February 28, Speaker on multichannel marketing at Great Ideas at C-Level Summit in Miami (eragreatideas.org)
- February 24, Panelist on the topic of career development at CareerFest 2012, Baruch College
Contact
Matthew@ZeitMedia.com
E-Marketing In-a-Box is and do-it-yourself, step-by-step guide on how to set up a successful
online business, boost its online visibility and get qualified traffic to your web site. E-
Marketing In-a-Box includes do-it-yourself instructions and recommendations on everything
from:
online business, boost its online visibility and get qualified traffic to your web site. E-
Marketing In-a-Box includes do-it-yourself instructions and recommendations on everything
from:
- Choosing the right software to build your website;
- Selecting high-profit market segments that ensure your success;
- Driving traffic at the least possible cost;
- Maximizing online marketing tactics, including: search engine marketing, pay-per-click
advertising, affiliate marketing, blogging, online public relations, email and viral marketing.
Matthew Capala
Award-Winning Digital Marketer
Consultant, Speaker, Author
Internet Entrepreneur
Marketing MBA
Award-Winning Digital Marketer
Consultant, Speaker, Author
Internet Entrepreneur
Marketing MBA
.
.
Search Engine Marketing: Decoded is an easy-to-understand, step-by-step guide on how to
use the pay-per-click text ads in Google, and other search engines, to accelerate the growth of your
business. Whether you are a small business owner, Internet entrepreneur or starting an online
business, you will turn your website into a revenue driving machine if you follow and apply
the principles that search engine marketing veteran, Matthew Capala, shares in his book.
This book reveals how anybody can build a profitable online business, generate more
website traffic and convert it to customers, leads and online & offline acquisitions quickly
and efficiently by identifying and implementing the most effective search marketing tactics.
You can read the first chapter free or pre-order the book at SEMDecoded.com.
use the pay-per-click text ads in Google, and other search engines, to accelerate the growth of your
business. Whether you are a small business owner, Internet entrepreneur or starting an online
business, you will turn your website into a revenue driving machine if you follow and apply
the principles that search engine marketing veteran, Matthew Capala, shares in his book.
This book reveals how anybody can build a profitable online business, generate more
website traffic and convert it to customers, leads and online & offline acquisitions quickly
and efficiently by identifying and implementing the most effective search marketing tactics.
You can read the first chapter free or pre-order the book at SEMDecoded.com.
